YETI Joins the FWT 2023 Xtreme Verbier Stop as Title Sponsor

Freeride World Tour 2023 (FWT) is thrilled to announce YETI – a leading premium outdoor brand – as the official sponsor of FWT23 Xtreme Verbier. YETI, who was already a FWT partner, will increase its level of support, with the event now called YETI Xtreme Verbier to reflect the company’s contribution in helping this iconic event take place. YETI was named the official sustainability partner of Freeride World Tour in 2021 and will now also serve as title sponsor of the YETI Xtreme Verbier and the YETI Junior Freeride World Championships.

Established in North America in 2006, YETI is a global designer, retailer, and distributor of innovative outdoor products, such as coolers, drinkware and bags. The company shares many values with FWT, making it the perfect partner for the YETI Xtreme Verbier event. YETI places a strong emphasis on supporting outdoor pursuits and communities around the world, implementing partnerships and sponsorships to help conserve wild spaces. This is apparent in YETI’s ESG strategy, which also extends to working to implement more sustainable practices when developing ‘outdoor-proof’ products that are designed to withstand the harsh environments FWT athletes and staff, as well as outdoor enthusiasts enjoy frequently. The brand also establishes lasting relationships with its ambassadors – rather than just supporting performances – as seen in its long-term sponsorship of two FWT legends, Cody Townsend and Jeremy Jones.

Remember that all FWT events will be shown live at www.freerideworldtour.com. Until then, stay tuned to the FWT social channels for any updates.