about alpina watches
THE ORIGINAL SPORTS WATCH SINCE 1883
Founded in 1883, Alpina is a Swiss watchmaker based in Geneva, Switzerland. Characterised by a spirit of adventure, the brand has emerged as a pioneer in the world of sport by inventing, in 1938, the concept of the sports watch with its Alpina 4: impact-resistant, non-magnetic, water-resistant, and made of stainless steel.
Since its origins, Alpina’s mission has been to design luxury sports watches delivering exceptional accuracy and reliability in extreme environments. The brand has built up robust partnerships as well as a team of athletes united by a common ambition: scaling new heights in the most challenging conditions.
ambassadors of the extreme
15 Years of FWT
FWT Partners
19 September 2024
Partnerships play a crucial role in the Freeride World Tour’s ongoing mission to push and develop the sport of freeriding. The FWT is excited and grateful to renew its collaborations with GoPro, Alpina Watches, and GORE-TEX for the 2025 season. These partnerships are not just about enhancing sustainability, safety, and athlete empowerment; they are about […]